How to Drive Unstoppable Team Engagement and Retain Your Top Talent.
Ever feel like your attempts to motivate your team are a complete coin toss?
You talk about exciting future goals, and half your team lights up while the other half looks anxious. This happens because every employee has a hidden motivation code: some are wired to always be Looking for Gain, while others are driven to Avoid Pain. Using the same message for both is why you feel resistance, and your best people get disengaged.
The Motivation Switch is the playbook for cracking this code. This isn’t just another management theory book; it’s a guide packed with the practical, results-driven strategies and ready-to-use resources that work immediately I’ve used for decades to help leaders inspire action and overcome resistance by understanding the unique motivation code of each employee and changing their communication accordingly.
After 35 years of leading global teams and preventing million-dollar employee turnover disasters, I’ve discovered the hidden truth: Every person on your team speaks one of two “motivation languages”—and using the wrong one kills engagement instantly.
What You Get Inside “The Motivation Switch”
- ✅ The 2-Minute Assessment that reveals each employee’s motivation language (no complex surveys needed)
- ✅ Fill-in-the-Blank Scripts for performance reviews, difficult conversations, and change announcements that actually motivate
- ✅ The Magic Question that instantly identifies why someone resists—plus exactly what to say next
- ✅ Real Case Studies showing how this framework prevented employee resignations, turned around resistant teams, and accelerated major changes
- ✅ Email Templates & Meeting Frameworks customized for both motivation styles (copy, paste, and watch engagement soar)
- ✅ Team Profiling Worksheets to map your entire team’s communication preferences
- ✅ 30-Day Implementation Plan with specific action steps for immediate results
- ✅ Advanced Troubleshooting Guide for handling motivation conflicts and mixed teams
- ✅ Bonus Quick-Reference Cards you can keep handy during every conversation
The Results Leaders Are Getting:
“I used the scripts from Chapter 2 with my most difficult team member. Within one week, she went from resisting every initiative to volunteering for new projects. This book paid for itself in saved recruitment costs alone.” — Sarah M., Operations Director
“Finally, a leadership approach that actually works with different personality types. The case studies showed me exactly what I was doing wrong and how to fix it immediately.” — David K., Engineering Manager
Why This Changes Everything
Traditional motivation fails because it assumes everyone thinks like you do. This framework works because it meets people where they are, not where you wish they were.
Instead of fighting resistance, you’ll transform it into collaboration. Instead of losing good people to “communication issues,” you’ll build the kind of loyalty that prevents turnover before it starts.
For just $9.99, you’re getting:
- A complete communication transformation system worth $500+ in consulting fees
- Ready-made tools that would cost $200+ to develop yourself
- 35 years of executive leadership experience distilled into immediately actionable strategies
- The exact frameworks I use with Fortune 500 teams (normally $2,000+ per workshop)
Don’t Let Another Good Employee Slip Away Due to Miscommunication
Every day you wait is another day your best people might be polishing their resumes. The employee who seems “resistant” might just be speaking a different motivational language than you.
This framework works immediately. Use it in your next team meeting and watch the difference.
Your team is waiting for a leader who truly understands what drives them. For less than the cost of lunch, you can be that leader.
GET INSTANT ACCESS
$19.99 $9.99 (for a limited time)